Amazon
Duration : 60 months
The Amazon Business course is designed to equip you with the knowledge and skills needed to launch and manage a profitable Amazon store. You’ll learn essential topics such as product research, listing optimization, order fulfillment, and account management. The course also covers marketing strategies, customer service best practices, and performance tracking to help you stand out in the competitive e-commerce space. By the end of this program, you’ll have the tools and confidence to run an Amazon store for your own business or as a professional service provider.
Course Outline
Introduction to Amazon & Business Models
Topics
What is Amazon & How it Works
Basics of Seller Central
Understanding Amazon's A9 Algorithm
Marketplace Overview (USA, UK, UAE, etc.)
Creating an Amazon Seller Account (Practice + Theory)
Business Models: FBA, FBM, Wholesale, Private Label, Dropshipping
Task: Create an outline comparing 3 Amazon business models with pros & cons.
Amazon Product Hunting
Topics
Product Hunting Criteria (High Demand, Low Competition)
Tools Overview: Helium 10, Jungle Scout
Using Chrome Extensions for Research
Niche Selection Techniques
Analyzing Competitors
Profit Margin Calculation
Task: Find 2 winning product ideas with research backup
Sourcing & Supplier Communication
Topics
Introduction to Alibaba, AliExpress, 1688
Finding Reliable Suppliers
Asking for MOQs, Samples, Lead Time
Negotiation Tips
Product Costing & Customization
Documents Required for Import/Export
Task: Create a sample sourcing sheet
Listing Creation & Optimization
Topics
Creating a Product Listing in Seller Central
Keyword Research using Helium 10
Writing SEO-optimized Titles & Bullet Points
Backend Keywords & Search Terms
High-Converting Product Descriptions
Using Canva for Listing Images
Task: Create a mock listing + image mockup
Launching & Ranking Products
Topics
PPC Campaigns Basics
Product Launch Strategies
Helium 10 Keyword Tracker
Amazon Reviews & Ratings
Organic vs Sponsored Rankings
Initial Budget Planning
Task: Plan a launch strategy for one product, including PPC budget, initial keywords, and review strategy
Amazon Order Management & Customer Support
Topics
Understanding Order Lifecycle (FBA/FBM)
Return & Refund Policies
A-Z Guarantee Claims
Handling Customer Messages
Performance Metrics: ODR, LSR, Cancellation Rate
Account Health Dashboard
Task: Simulate handling 3 mock customer queries and create a response template.
Virtual Assistant Skills & Reporting
Topics
Creating SOPs & Checklists
Inventory Management in Sheets
Daily/Weekly Reporting Templates
Amazon VA Job Roles & Responsibilities
Preparing for Freelance/Remote Amazon VA Jobs
Time Management & Task Tracking Tools (Trello, Notion)
Task: Create a weekly Amazon VA report in Google Sheets and build one SOP/checklist
Freelancing Setup, Career Planning & Final Project
Topics
Creating Freelancing Profiles (Fiverr, Upwork)
Gig Creation & Keywords
Writing a Winning Proposal
Amazon Client Onboarding Process
Portfolio Preparation
Final Project Presentation & Feedback
Task: Make a Fiverr/Upwork profile draft with one Amazon VA gig + write a proposal for a sample client
Course Outcomes
Topics
Final Product Research Project + Listing Draft
Sample Sourcing Document
Portfolio of Mock Listing + Images
VA Reporting Template Pack (Excel/Google Sheets)
Certificate of Completion
| Introduction to Amazon & Business Models | |
| Topics | |
|---|---|
| What is Amazon & How it Works | |
| Basics of Seller Central | |
| Understanding Amazon's A9 Algorithm | |
| Marketplace Overview (USA, UK, UAE, etc.) | |
| Creating an Amazon Seller Account (Practice + Theory) | |
| Business Models: FBA, FBM, Wholesale, Private Label, Dropshipping | |
| Task: Create an outline comparing 3 Amazon business models with pros & cons. | |
| Amazon Product Hunting | |
| Topics | |
|---|---|
| Product Hunting Criteria (High Demand, Low Competition) | |
| Tools Overview: Helium 10, Jungle Scout | |
| Using Chrome Extensions for Research | |
| Niche Selection Techniques | |
| Analyzing Competitors | |
| Profit Margin Calculation | |
| Task: Find 2 winning product ideas with research backup | |
| Sourcing & Supplier Communication | |
| Topics | |
|---|---|
| Introduction to Alibaba, AliExpress, 1688 | |
| Finding Reliable Suppliers | |
| Asking for MOQs, Samples, Lead Time | |
| Negotiation Tips | |
| Product Costing & Customization | |
| Documents Required for Import/Export | |
| Task: Create a sample sourcing sheet | |
| Listing Creation & Optimization | |
| Topics | |
|---|---|
| Creating a Product Listing in Seller Central | |
| Keyword Research using Helium 10 | |
| Writing SEO-optimized Titles & Bullet Points | |
| Backend Keywords & Search Terms | |
| High-Converting Product Descriptions | |
| Using Canva for Listing Images | |
| Task: Create a mock listing + image mockup | |
| Launching & Ranking Products | |
| Topics | |
|---|---|
| PPC Campaigns Basics | |
| Product Launch Strategies | |
| Helium 10 Keyword Tracker | |
| Amazon Reviews & Ratings | |
| Organic vs Sponsored Rankings | |
| Initial Budget Planning | |
| Task: Plan a launch strategy for one product, including PPC budget, initial keywords, and review strategy | |
| Amazon Order Management & Customer Support | |
| Topics | |
|---|---|
| Understanding Order Lifecycle (FBA/FBM) | |
| Return & Refund Policies | |
| A-Z Guarantee Claims | |
| Handling Customer Messages | |
| Performance Metrics: ODR, LSR, Cancellation Rate | |
| Account Health Dashboard | |
| Task: Simulate handling 3 mock customer queries and create a response template. | |
| Virtual Assistant Skills & Reporting | |
| Topics | |
|---|---|
| Creating SOPs & Checklists | |
| Inventory Management in Sheets | |
| Daily/Weekly Reporting Templates | |
| Amazon VA Job Roles & Responsibilities | |
| Preparing for Freelance/Remote Amazon VA Jobs | |
| Time Management & Task Tracking Tools (Trello, Notion) | |
| Task: Create a weekly Amazon VA report in Google Sheets and build one SOP/checklist | |
| Freelancing Setup, Career Planning & Final Project | |
| Topics | |
|---|---|
| Creating Freelancing Profiles (Fiverr, Upwork) | |
| Gig Creation & Keywords | |
| Writing a Winning Proposal | |
| Amazon Client Onboarding Process | |
| Portfolio Preparation | |
| Final Project Presentation & Feedback | |
| Task: Make a Fiverr/Upwork profile draft with one Amazon VA gig + write a proposal for a sample client | |
| Course Outcomes | |
| Topics | |
|---|---|
| Final Product Research Project + Listing Draft | |
| Sample Sourcing Document | |
| Portfolio of Mock Listing + Images | |
| VA Reporting Template Pack (Excel/Google Sheets) | |
| Certificate of Completion | |