Digital Marketing
Duration : 60 Days
Master the art of Digital Marketing by exploring strategies in social media management, search engine optimization (SEO), pay-per-click advertising, content creation, and analytics. This course equips you with the skills to boost online presence, generate leads, and increase revenue for businesses of any size.
Course Outline
Introduction to Digital Marketing
Topics
What is Digital Marketing?
Traditional vs Digital Marketing
Digital Marketing Channels Overview
The Customer Journey & Sales Funnel
Key Metrics (CTR, CPC, CPM, ROI, etc.)
Introduction to Marketing Tools (Google Workspace, Notion, Trello)
Social Media Marketing (SMM)
Topics
Understanding Different Platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter)
Content Planning & Calendar
Graphic Design with Canva
Organic Growth Techniques
Social Media Analytics & Insights
Creating Effective Social Media Strategies
Facebook & Instagram Ads (Meta Ads)
Topics
Setting up Meta Business Suite
Ad Objectives: Awareness, Traffic, Leads, Conversions
Audience Targeting (Demographics, Interests, Retargeting)
Budgeting & Bidding Strategies
Creating Engaging Ad Creatives
Tracking Performance (Pixel & Events)
Search Engine Optimization (SEO)
Topics
What is SEO and Why It Matters
Writing SEO-Friendly Content
Keyword Research (Ubersuggest, SEMrush)
On-Page SEO (Title, Meta, Content Optimization)
Off-Page SEO (Backlinks, Guest Posts, Citations)
SEO Tools (Google Search Console, RankMath/Yoast)
Google Ads (PPC)
Topics
What is Google Ads?
Google Ads Analytics
Writing Effective Ad Copy
Setting Up and Managing Campaigns
Keyword Match Types & Bidding Strategies
Campaign Types: Search, Display, YouTube
Email Marketing & Funnels
Topics
Importance of Email Marketing
Automation Basics
Conversion Funnels Overview
Tools: Mailchimp / Brevo (Sendinblue)
Building a Mailing List (Lead Magnets, Forms)
Email Campaign Types (Newsletters, Promotions, Drips)
Content Marketing & Analytics
Topics
Content Strategy for Brands
Importance of Blogging & Articles
Basics of Copywriting (AIDA Framework)
Repurposing Content for Multiple Platforms
Introduction to Google Analytics
Understanding Traffic Sources and Conversions
WordPress for Digital Marketing
Topics
Introduction to WordPress and its Importance in Marketing
Setting up WordPress (Hosting & Installation)
Themes and Plugins for Marketing
Creating and Managing Blog Posts
Integrating Contact Forms and Lead Magnets
Basic SEO and Performance Plugins (RankMath/Yoast, Cache Plugins)
Embedding Ads and Tracking Tools (Google Analytics, Facebook Pixel)
Using WordPress for Portfolio and Landing Pages
Course Outcomes
Topics
Live Ad Sample (if applicable)
Complete Digital Campaign Portfolio
SEO & Social Media Strategy Documents
Project Presentation/Demo
Certificate of Completion
| Introduction to Digital Marketing | |
| Topics | |
|---|---|
| What is Digital Marketing? | |
| Traditional vs Digital Marketing | |
| Digital Marketing Channels Overview | |
| The Customer Journey & Sales Funnel | |
| Key Metrics (CTR, CPC, CPM, ROI, etc.) | |
| Introduction to Marketing Tools (Google Workspace, Notion, Trello) | |
| Social Media Marketing (SMM) | |
| Topics | |
|---|---|
| Understanding Different Platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter) | |
| Content Planning & Calendar | |
| Graphic Design with Canva | |
| Organic Growth Techniques | |
| Social Media Analytics & Insights | |
| Creating Effective Social Media Strategies | |
| Facebook & Instagram Ads (Meta Ads) | |
| Topics | |
|---|---|
| Setting up Meta Business Suite | |
| Ad Objectives: Awareness, Traffic, Leads, Conversions | |
| Audience Targeting (Demographics, Interests, Retargeting) | |
| Budgeting & Bidding Strategies | |
| Creating Engaging Ad Creatives | |
| Tracking Performance (Pixel & Events) | |
| Search Engine Optimization (SEO) | |
| Topics | |
|---|---|
| What is SEO and Why It Matters | |
| Writing SEO-Friendly Content | |
| Keyword Research (Ubersuggest, SEMrush) | |
| On-Page SEO (Title, Meta, Content Optimization) | |
| Off-Page SEO (Backlinks, Guest Posts, Citations) | |
| SEO Tools (Google Search Console, RankMath/Yoast) | |
| Google Ads (PPC) | |
| Topics | |
|---|---|
| What is Google Ads? | |
| Google Ads Analytics | |
| Writing Effective Ad Copy | |
| Setting Up and Managing Campaigns | |
| Keyword Match Types & Bidding Strategies | |
| Campaign Types: Search, Display, YouTube | |
| Email Marketing & Funnels | |
| Topics | |
|---|---|
| Importance of Email Marketing | |
| Automation Basics | |
| Conversion Funnels Overview | |
| Tools: Mailchimp / Brevo (Sendinblue) | |
| Building a Mailing List (Lead Magnets, Forms) | |
| Email Campaign Types (Newsletters, Promotions, Drips) | |
| Content Marketing & Analytics | |
| Topics | |
|---|---|
| Content Strategy for Brands | |
| Importance of Blogging & Articles | |
| Basics of Copywriting (AIDA Framework) | |
| Repurposing Content for Multiple Platforms | |
| Introduction to Google Analytics | |
| Understanding Traffic Sources and Conversions | |
| WordPress for Digital Marketing | |
| Topics | |
|---|---|
| Introduction to WordPress and its Importance in Marketing | |
| Setting up WordPress (Hosting & Installation) | |
| Themes and Plugins for Marketing | |
| Creating and Managing Blog Posts | |
| Integrating Contact Forms and Lead Magnets | |
| Basic SEO and Performance Plugins (RankMath/Yoast, Cache Plugins) | |
| Embedding Ads and Tracking Tools (Google Analytics, Facebook Pixel) | |
| Using WordPress for Portfolio and Landing Pages | |
| Course Outcomes | |
| Topics | |
|---|---|
| Live Ad Sample (if applicable) | |
| Complete Digital Campaign Portfolio | |
| SEO & Social Media Strategy Documents | |
| Project Presentation/Demo | |
| Certificate of Completion | |